- Instagram is officially testing an option to let users choose if they want to hide the like counts on a post.
- The last time the feature went live was due to a bug.
- The idea behind hiding the like counts was to reduce stress, anxiety or embarrassment about posting content on social media.
Instagram is officially testing an option to let users choose if they want to hide the like counts on a post. The last time the feature went live was due to a bug but this time Instagram will provide two options to users during the test period. Apart from hiding the like counts on their post, users can choose whether they want to see the Like counts on other's post or not. Facebook will soon start testing a similar feature on its platform.
Instagram CEO Adam Mosseri took to Twitter to announce the update on like counts. He wrote, "Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular, to track what's popular. So we're testing a new option that lets you decide the experience that's best for you ó whether that's choosing not to see like counts on anyone else's posts, turning them off for your own posts, or keeping the original experience."
Mosseri also revealed that the feature is being initially tested on Instagram, but the company could soon introduce a similar feature on Facebook as well, the test for which will begin in the coming days.
Earlier in March, Instagram had started testing the feature to hide the like count a selected group of people, but the bug added more people to the test contrary to the company's plans. The bug hid the like counts from the accounts of many users across the globe. The company had earlier said that it wants the followers to focus on the content that is shared on the platform and not rely upon the number of likes a post gets.
The idea behind hiding the like counts was to reduce stress, anxiety or embarrassment about posting content on social media. People often worry a lot about the number of likes their post is getting. If the like count is not up to the mark, it starts affecting them adversely. Also, removing the likes would stop the already popular posts from getting more traction. People tend to appreciate posts that have got many likes over the posts that do not get much recognition on the platform.
As far as the Facebook test is concerned, the social media giant told TechCrunch that it will be rolled out in the coming weeks.