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Intel trash talks Apple M1 MacBooks with a special website, makes tall claims

twitter-logoSarthak Dogra | March 22, 2021 | Updated 17:37 IST
Intel PC

Highlights

  • Intel has launched a new website to compare the offerings on Intel PCs and M1 Macs.
  • The website mentions the versatility of PCs as opposed to the limited Apple ecosystem.
  • It claims of a better design as well as productivity performance on Intel PCs than MacBooks.

Continuing its campaign that showcased the dominance of its chipsets over that of Apple, Intel has now launched a dedicated website to the cause. The new website compares the capabilities of Intel chipsets with those of Apple's M1 chip set to power the next-gen of MacBooks.

Through the webpage, Intel displays the various factors in which its 11th Gen Intel Core processor offers more to the consumers than the Mac M1. Interestingly enough, Intel even goes to the length of denying Apple's claims around its M1 chipsets.

"Many Apple M1 claims don't translate to real-world usage," the website reads. Intel, rather confidently, claims that the features of the M1 MacBook "just don't stack up" against that of a PC.

The tech major tries to justify it with several points around design, performance, universality, accessories, and other aspects of a PC. It criticises the M1 Macs for their limited support of external devices (like a single external display) and the need of purchasing extra devices and gear for several functions. It says that while many PCs offer two-in-one form factors, users of M1 Mac will have to buy yet another device from Apple for a tablet format.

It gives a similar argument for touch screens on Intel PCs versus only touch bars on M1 Macs. Intel also promises a better productivity performance on PCs in comparison, to the point of 41 per cent faster web productivity than M1 Macs.

It, of course, also mentions the versatility of Intel PCs, with hundreds of games as opposed to the limited offerings in the Apple ecosystem. It says that a PC is up for all tasks, in comparison to "Apple's rigidly controlled walled garden."

This is not the first time that Intel has made such digs at Apple for its Macbooks. The company recently ran an ad campaign urging people to "Go PC" and escape the shortcomings of the Apple Macbooks. It highlighted a string of activities that cannot be performed on a Macbook. Intel, however, has failed to incite a response from the Cupertino tech giant till now.

Intel's attacks at Apple M1 come at a time when the chip giant is facing headwinds in several aspects. Apple is one of the biggest buyers for Intel processors but last year the company decided to move away from Core i CPUs and build its own chips that are based on ARM technology, similar to the Apple CPUs in the iPhone and the iPad.

First of these chips is the M1 that powers the new MacBook Pro, Mac Mini and the MacBook Air. It shows that theoretically not only Apple has created a processor that is faster than Intel Core i and AMD Ryzen processors in terms of instructions per clock (IPC) but its M1 chip is also significantly less power hungry and hence offers better battery life.

While Intel has faced prospect of losing business from Apple, the M1 has also demonstrated that ARM processors can be better than X86 chips, which are the specialisation of Intel and AMD.

Then there is the overall competition that Intel is facing. The company's next-gen chip fab has seen repeated delays, and in the last few years AMD has managed to compete better with Intel due to its Ryzen processors.

This year, Apple is expected to launch high-performance M series processors in the devices like the iMac, larger MacBooks and the Mac Pro. It is expected that upcoming Apple M series processors will, at least theoretically, outperform the Intel and AMD processors.

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