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One in four kids active on social networks, but parents unaware: Survey

Kids these days are aware of their immediate environment. Most of them want to eliminate poverty and hunger and promote peace by stopping violence, tells a survey conducted by Turner International.

Avneet Kaur        Last Updated: June 6, 2016  | 17:23 IST

Kids these days are aware of their immediate environment. Most of them want to eliminate poverty and hunger and promote peace by stopping violence, tells a survey conducted by Turner International.

Two in every three kids were aware of Modi government's Swachh Bharat Abhiyan. 53 per cent of kids surveyed in eight metros participated in the abhiyan.

Increasing awareness is probing kids to explore new career paths. One in six kids wish to accept non-traditional career options such as social work, dancing, singing, being a pilot and photography, to name the top choices.

Kid's pocket money has grown 100 per cent over 2012 to Rs 555 per month, increasing their purchasing power. Only 52 per cent of the kids get pocket money.

Television remains the No. 1 source of media consumption with 97 per cent kid's votes followed by newspaper reading at 49 per cent and books reading at 44 per cent. Least liked of all is visiting a cinema. Kids love cartoons the most and sports or adventure form the least favoured type of programmes.

As per the survey, 50 per cent of kids use computer out of which 16 per cent use it at their home. Another surprising data is one in four kids claim to be active on social networks. However, only one in 20 parents are aware of the same. 94  per cent of the aware parents monitor their kid's behavior on social media sites.

90 per cent of the surveyed homes have a mobile phone. 81 per cent of kids in the metro cities use mobile phones. Kids using mobile phones love to play games in the first place. Make and receive calls, listening to music, send and receive text messages and watching videos and movies are other top choices.

Among games, 79  per cent of the boys still prefer to watch and play cricket, while majority of girls prefer badminton over cricket, football, tennis and basket ball.

15  per cent of the boys have got cricket kits as well. Video games are however, liked by most of the kids irrespective of their gender.

As per the survey, parents encourage their children to read physical books than to read on mobile phones or tables or e-book readers like Kindle. English and mathematics are the two subjects for which most of the children get tuitions. Parents also want their kids to participate in extracurricular activities.
Salman Khan, Katrina Kaif, Sachin Tendulkar and Sania Mirza rule the hearts of the kids.

This survey was conducted on 6,690 individuals including plurals and parents to get an insight into their lifestyle, opinion, behavioural pattern and spending habits.  Plurals are kids born between 1997 and 2015.

 

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