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iPhone 12 demand so strong Apple ramping up production by 2 million units

Apple launched the iPhone 12 series earlier this month with 5G support and OLED screens.

twitter-logoShubham Verma | October 29, 2020 | Updated 19:05 IST

Highlights

  • Apple has asked its suppliers to increase production of iPhone 12.
  • According to estimates, the iPhone 12 demand could reach 80-85 million units.
  • The iPhone 12 and iPhone 12 Pro will begin shipping from October 30 in India.

The iPhone 12 and iPhone 12 Pro are a day away to finally start shipping in India and a few other countries. But the pre-orders for them opened on October 23 with strong demand. So strong that Apple is said to have asked its suppliers to ramp up the production by 2 million units of the iPhone 12 and iPhone 12 Pro. That, in fact, is good news for the company that is facing harsh criticism over removing the power brick and EarPods from the retail box of iPhone.

The biggest factor that is driving more customers is the availability of the OLED screen on the marquee model, plus the 5G that finally brings the next generation download speeds. Besides, the flat design of the new iPhone 12 phones, which is kind of a throwback to how the iPhone 5 looked, is something customers are finding convincing. According to Cinda Securities, the demand for the iPhone 12 is likely to reach 80-85 million units soon.

Not just that, another prediction says the Apple might cross 230-240 million shipments of the iPhone 12 in 2021. If the prediction turns out true next year, the iPhone 12 will emerge as the best-selling iPhone in the history of Apple's smartphone devices. The most selling iPhone model right now is the iPhone 6 series, including the iPhone 6 and iPhone 6 Plus, that sold an estimate of 2,224 million units so far.

The strong demand is reflected from the volume of pre-orders that customers are unceasingly placing for the new iPhone. According to the renowned Apple analyst, Ming-Chi Kuo, the pre-orders for the iPhone 12 and iPhone 12 Pro reached 7-9 million units. Kuo also believes that the iPhone 12 and iPhone 12 Pro will contribute 60-70 per cent to the total sales of the iPhone 12 series. On the other hand, the remaining two models that sit at extreme ends - iPhone 12 mini and iPhone 12 Pro Max - will fetch some 15-20 per cent of the total sales.

Apple launched the 5G iPhone models earlier this month, including the iPhone 12 mini that brings a small footprint but nearly the same top-line specifications for the lowest tier. But the default model, the iPhone 12 sits at a sweet spot in the price hierarchy. In India, the iPhone 12 costs Rs 79,900 for the base model with 64GB storage. It brings a brand-new A14 Bionic processor, an OLED display, two 12MP cameras on the back with support for Dolby Vision video recording, and waterproofing capabilities.

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