Former Apple CEO John Sculley has launched his own smartphone brand, Obi Mobiles, exclusively in India.
Obi Mobile is headquartered in Gurgaon and is promoted by Singapore-based Inflexionpoint.
Focused on mid-range smartphones, the company plans to take the brand and business to other growing markets in Asia Pacific, Middle East and Latin America.
Obi Mobiles plans to invest $20 million in setting up the supply chain, design centre along with sales and after sales services in the key centres across India this year.
The operations of Obi Mobiles will be led by Ajay Sharma as the CEO of the brand. Sharma has earlier established a key role in establishing HTC in India and was also associated with Micromax for the smartphone division.
It is rumoured that the Obi Mobiles devices will be priced between Rs 5,000 and Rs 8,000 and will be available in the market starting early next month.