Running on Windows Phone 7, LG's new smartphone - the Optimus 7 - boasts a 3.8 inch capacitive display, along with a 1 GHz Snapdragon processor. Competing against the modern OS, including the iOS and Android, the interface is clean and clutter free.
Applications such as DLNA-based Play To, argumented reality browser and voice-to-text are available as Live Tiles. Integrating the Microsoft's popular Xbox Live and Zune services, it has a 5 megapixel camera and 16 GB internal memory.
Expected to be priced around Rs 25,000, the phone will hit the market only by early 2011.
Moon B Shin, managing director, LG Electronics India, said: "Smartphones are poised to drive the growth in Indian mobile market in the coming years and LG's focus on innovation, based on thorough customer research, places us squarely at the forefront of that evolution."
The next year will be acceleration phase of LG Mobiles, and the company plans and investments are aligned towards taking 12-15 per cent of market share in smartphone segment, he added.
"We have set aside 350 crores as marketing investment for 2011. Our focus in smart phones would deliver the ultimate consumer experience. We are therefore pre-embedding loads of applications, making phones ready to use with exposure to world of applications," Shin said.Get more such stories on Gadgets and Gizmos