Apple's all set to change the smartphone game with its all new iPhone 7 and iPhone 7 Plus. Here are the live updates:The live coverage for the event comes to an end.
12:23 am: Apple Watch Series 2 starting Rs 32,900; to be available in India starting October 7.
12:22 am: iPhone 7 and 7 Plus come in 32GB, 128GB and 256GB at same price.
12:21 am : Apple iPhone 7 pricing starts at $649 for 32GB and iPhone 7 Plus at $749 plus taxes.
12:12 am: iPhone 7 gets new generation chip - A10 fusion. It is a 64-bit 4 core processor.
12:07 am: iPhone 7 gets stereo speakers - one at the bottom and other at the top - with twice the volume.
12:00 am:Apple airpods, the new wireless headphones announced.
11:57 pm: iPhone7 Plus gets two 12MP cameras lenses built-in - telephoto and wide angle.
11:54 pm: iPhone 7, 7 Plus gets 25% better display, along with wide colour gamut integrated in 3D touch display.
11:36 pm: The phone comes in colours like Black, Jet Black, gold, silver, rose gold.
11: 33 pm: Apple iPhone7 is water resistant.
11:32 pm: Apple claims iPhone7 to be the best iPhone ever created.
11:30 pm: iPhone 7 with dual lens camera launched. High gloss black finish.
11:22 pm: Apple Watch Nike Plus will be available late October.
11:20 pm: Apple Watch Series 2 will be priced at $369. Nike+ at $369. Keeping in the line our original Apple Watch, but we've done something with it.
11:15 pm: Worked with Nike to announce Apple Watch Nike Plus.
11:12 pm: New Apple Watch will also feature a brighter display and has GPS.
11:05 pm: Apple Watch Series 2 launched. The watch is water resistant.
11:01 pm: Pokemon Go will be available later this month on the Apple Watch.
11:00 pm: Pokemon Go coming to the Apple Watch.
10:55 pm: A brand new Apple Watch app called Breathe. Reminds you to take a deep breath.
10:53 pm: We are No. 2 watch brand in the world, says Cook.
10:52 pm: Different people can edit a single document online, all at the same time. You can add images graphs, animations and more with Real-Time Collaboration.
10:50 pm: Real-time collaboration introduced in iWork.
10:47 pm: Super Mario Run by Nintendo comes to iOS first.
10:45 pm: Super Mario Run will also come with a multiplayer mode.
10:40 pm: Tim Cook says Mario coming to app store.
10:35 pm: Apple CEO Tim Cook has started his speech.
10:32 pm: Tim Cook does a carpool with James Corden to reach iPhone 7 launch venue.
10:27 pm:Biggest tech-enthusiasts under one roof. MKBHD spotted in the crowd.
10:25 pm: Tech blogs and industry analysts say Apple is also working on new headsets that fit the iPhone's "Lightning" power port, and possibly new "Air Buds" that use a Bluetooth-like wireless signal.
10:20 pm: Apple may ship the next iPhones with an adapter that lets older headsets plug into the charging port.
10:18 pm: Along with the new iPhones, some analysts expect Apple use today's event to promote new gear from Beats Electronics, the high-end headphone maker that Apple acquired two years ago for $3 billion.
10:14 pm: The first iteration of the Apple Watch was launched 15 months back. It's time for the all new Apple Watch 2.
10:07 pm: The iPhone 7 and iPhone 7 Plus will be accompanied by the second version of the Apple Watch.
10:05 pm: The iPhone 7 Plus is rumoured to change the smartphone camera game with a Dual Lens set-up
10:02 pm: The device is also supposed to get a boost in processing power.
10:00 pm: The rumour mill has it that the Watch will get a software overhaul along with a GPS chip for precise location based services.
Sun's coming up in San Francisco and we are ready for a big day! pic.twitter.com/PgLZN7ZcrQ— Tim Cook (@tim_cook) September 7, 2016
Survived the entrance! pic.twitter.com/nHydi5MSIA— Joanna Stern (@JoannaStern) September 7, 2016