After launching flat panel TVs a couple of years ago, Micromax has now added Smart LED TV range to its portfolio. Available in 32-inch, 40-inch and 50-inch sizes, these smart TVs are priced at Rs 19,999, Rs 29,999 and Rs 42,999 respectively. Available exclusively on Flipkart, the pre-bookings will begin starting today. Micromax is eyeing 12 per cent market share in the television space by FY 17 and revenues of Rs 1,500 crore.
These new smart TVs will offer wireless smartphone control with inbuilt smart OS and preloaded Google Play Store. It even has built-in Wi-Fi that can be used for streaming content or downloading apps and games. This Canvas Smart LED range comes with features such s Miracast, M! Connect and home share. Micromax even claims that their smart TVs have quick boot that boots up 80 per cent faster than the other smart TVs.
Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics, says, "The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionising the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover sharper and smarter cinematic and connected experience."
Recently, Chinese company LeEco also launched affordable 4K smart TVs in the market and Kodak will be launching its TVs tomorrow.