Micromax has unveiled two new low-cost devices - Joy X-1800 and Joy X-1850 - with prices starting at Rs 699, as it targets consumers looking for affordable devices as back-ups to their smartphones.
"The durability and long battery life of the devices make them ideal for consumers seeking a back-up device," Micromax said in a statement.
Joy X-1800 has a 1.76-inch screen, 750 mAh battery, 0.08MP camera, expandable memory up to 4GB and Radio FM and is priced at Rs 699.
Joy X-1850 with the same features but with a larger 1,800 mAh battery will be available for Rs 749.
While the X-1800 is available already, the other will be available in the retail stores in a week's time, the company said.
"We introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead yet again by offering a unique combination of innovative packaging and great value through our offerings," Micromax CEO Vineet Taneja said.
The company also announced appointment of Shubhajit Sen as its Chief Marketing Officer.
At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication.
Prior to Micromax, Sen was the Executive Vice President Marketing of GlaxoSmithKline Consumer Health for 21 years.
"We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives," Taneja said.