Taking the fight to rivals manufacturing high-end mobile devices, the world's largest handsetmaker, Nokia, on Tuesday, unveiled three new smartphones in an attempt to increase its market share.
At its annual Nokia World event in London, Nokia unveiled the three new devices-E7, C7 and C6-all using the latest Symbian software. The devices, along with the awaited N8, will form a portfolio of phones running on Nokia's updated operating system.
Claiming that Nokia sells more smartphones than rivals, Nokia vice-president (markets) Niklas Savander, said, "Nokia sells 260,000 smartphones every day. We plan to sell 50 million new smartphones post its launch." Analysts feel Nokia is losing out to Apple and Research in Motion's (RIM) BlackBerry in the smartphone market.
Though Nokia claims it is still the leader, it is feeling the heat and is trying to revive its portfolio, which is evident from Savender ending his speech by stating, "Nokia is back." Though the devices will start hitting the markets by the fourth quarter of this year, it is still not clear how long Indian consumers will have to wait to get their hands on the devices.
The annual event this year is taking place at a time when the handset-maker is in the middle of a major management revamp, with the company announcing that its chief executive will step down on September 21 and its smartphone devices head resigning on Monday.
Nokia has been facing tough competition in India-where it is the market leader-from home-grown phone-makers, which are offering feature-rich mobiles at dirt cheap prices.