Eyeing the automotive safety market, South Korean mobile maker Samsung launched a new safe riding mode in its new smartphone, Galaxy J3, targeting the huge chunk of two-wheelers users in India.
The new feature would be loaded in many of the future phones, too, and made its debut in Galaxy J3 launched at Rs 8,990 in New Delhi on Thursday.
The phone with an S Bike Mode, once activated, notifies callers through an automated answering machine on the user's riding status and sends out an automated message to the caller. These are available in English and one more optional language - out of a total of 14 regional languages.
The feature is targeted at a large number of two-wheeler riders that forms almost 80 per cent of the total 20 million vehicles sold in India.
Developed in Samsung 's R&D centre at Noida in India, the S Bike Mode will be made available across all 4G-enabled Galaxy J Series devices over a period of time. It would also be loaded on other new devices but not be an option for existing Samsung customers.
"It is aimed at making motoring safer in India," says Manu Sharma, Director Mobile Business at Samsung Electronics. "We have added a motion lock feature that ensures that if the S bike mode user decides to take the urgent incoming call, he will need to bring his bike to a halt to be able to answer the call. The phone will not allow the incoming call to get answered owing to motion lock. This safety feature is designed to encourage responsible riding."
The S bike mode works on a Quick Activation format, which has an inbuilt NFC hardware. The device ships with an S bike mode NFC Tag. This tag can be affixed at a convenient place (eg. helmet or a fuel tank) and the user can gently tap the device on this tag to activate/deactivate the S bike mode.
Then there is an Urgent Call Alert System, where all callers hear a pre-recorded message that informs callers that the J3 user is riding a two-wheeler and is unable to take the call.
In case the call is urgent, the caller may choose to press 1, which allows urgent calls to go through. And finally it has a Motion Lock feature ensuring that if the S bike mode user decides to take the urgent incoming call, he will need to bring his bike to a halt to be able to answer the call.