YouTube on Wednesday announced the launch of YouTube Kids in India, an app the company has built with parents and children in mind that makes it easier for kids to find videos.
YouTube has already launched the app in over 20 countries and it has seen over tens of millions downloads so far, the company said. The standalone apps makes it easier for children find videos on topics they want to explore and is available on Google Play and App Store.
"YouTube Kids is our first step in reimagining YouTube for families. YouTube Kids comes to India at a great time for millions of India families, as it provides children access to content that will enrich their lives abs create new opportunities for learning, " Malik Ducard, YouTube's Global head of family and learning said at the launch.
The app has been designed keeping children in mind and has a bright and playful design. The kid-friendly app has larger images, bold icons and also offers voice search to let children find videos even if they can't spell it. Users can browse channels and playlists in four categories: Shows, Music, Learning and Explore.
There are some parental control features also on the app such as -- Search Settings, which allows parents to make a choice about how broadly they their child to explore; built-in timer, sound settings, passcode etc. Kids can also stream the YouTube Kids on big screen using Chromecast, Appple TV, game consoles or smart TV.
Kids shows is one of the most popular original content category on YouTube and popular channels like ChuChu TV, Videogyan, Wow Kidz etc. have millions of subscribers on the platform. Most India YouTube and learning creators will be adding new shows exclusive to the platform on the occasion of the launch, the company informed.