Business Today

Lava overwhelmed with sentiments for Indian brand, plans to launch two new smartphones next month

Lava is coming back to the smartphone market with two launches next month but there will be more products after that.

twitter-logoShubham Verma | June 19, 2020 | Updated 18:18 IST
Lava Z53 (Representational Image)


  • Lava Mobiles to bring two new smartphones to the Indian market next month.
  • One of the devices could be the Lava Z66 that has been listed on Geekbench.
  • Lava's offerings will come at a time when people are shunning Chinese brands.

India's Lava Mobiles is planning to launch two smartphones in India in July. The company has been silent since the launch of its last smartphone Z53 in February, but it has "some exciting plans" for the Indian consumers that have poured in a deluge of responses for an Indian smartphone brand. India Today Tech has learnt from sources that Lava Mobiles will introduce two smartphones next month to increase the competition in the market, especially at a time when there is a backlash against Chinese brands.

Lava, an Indian smartphone manufacturer headquartered in Noida, is getting ready for the launch of two new smartphones. The company also has plans to launch more smartphones, which could be positioned across price ranges, in the coming months, India Today Tech has learnt.

One of the smartphones could be called Z66, as per the listing spotted on the Geekbench benchmarking website. The presence of the smartphone on the platform suggests the Lava Z66 is imminent to launch in India. The listing has also revealed some of the key details about the Lava Z66, including the processor information.

According to the Geekbench listing, the Lava Z66 will be powered by a 1.20GHz octa-core Unisoc processor with the model number sp9863a_3c10, although the name of the chipset is not known. The device has scored 153 in single-core and 809 in multi-core, per the listing. The Lava Z66 will likely run on Android 10, without any skin on top presumably. Lava's previous offerings do not have a customised interface, although it has been found full of bloatware apps. There will also be 3GB of RAM on the smartphone, the listing has revealed.

The development comes at a time when social media is buzzing with anti-China sentiments, fuelled by the recent Galwan river valley clash between India and China. A mass boycott movement is rampant on social media, impacting the outreach of the tech brands that belong to China. However, for Indian companies, it seems like an opportune time that they are apparently leveraging to wrest customers.

Another Indian smartphone manufacturer, Micromax has teased it is coming up with new "Made for India" and "Made in India" smartphones soon. A report has suggested there will be three smartphones from the brand, which will mostly be positioned in the budget- and mid-ranges. Micromax has been leveraging the backlash against Chinese products to divert the attention of people towards its upcoming products. However, Micromax has previously been reported to repackage smartphones from Chinese brands and sell them in India under different names.

  • Print

A    A   A