- Microsoft has hired Ruben Caballero as Corporate Vice President to lead its HoloLens division.
- Earlier Caballero worked with Apple in the company’s wireless technologies division.
- Caballero also worked as an advisor in Humane, a startup created by Apple veterans.
Microsoft has hired Apple's former executive in-charge of wireless technologies to work on mixed reality hardware and artificial intelligence, a report notes.
The report by Bloomberg states that Microsoft has offered Ruben Caballero a position as a corporate vice president, looking after Microsoft HoloLens and other technologies related to augmented and virtual reality. The HoloLens, which is a head-mounted augmented reality device, is targeted at enterprise customers and it aims to create an environment where the real world can be layered with virtual elements.
Caballero earlier worked as a vice president of engineering in charge of developing wireless technology at Apple. In other words, this means he played a crucial role in developing the radio antennas inside devices like iPhones, iPads and Macs. He also saw Apple's global wireless product testing efforts, according to the report.
As per 9to5 Mac, Caballero was tasked with leading Apple's charge into 5G before he quit last year. After leaving Apple he became an adviser at several Silicon Valley area startups. These companies included Keyssa and Humane. Humane is reportedly a "mysterious" startup being run by a growing number of Apple veterans.
The hiring of Caballero indicates that Microsoft might be looking to give a fresh push to its virtual reality and augmented reality plans. HoloLens, when it first appeared in 2016, was thought to be a consumer device. The initial speculation was that Microsoft will use HoloLens to enter the virtual gaming market and compete with the likes of Sony, which has a virtual reality headset for PlayStation.
However, gradually it became clear that Microsoft was looking at slightly different use cases, with primary focus on enterprise use. Unlike a number of other virtual reality headsets, such as HTC Vive, HoloLens is a mixed or augmented reality device. This means it creates virtual elements for a user on top of the real world, instead of creating an entirely new virtual reality environment.
Last year Microsoft announced HoloLens 2, which costs above $3000 for the stand alone device and is meant only for enterprise or specialised use. "Mixed reality on HoloLens 2 combines an untethered device with apps and solutions that help people across your business learn, communicate, and collaborate more effectively. It's the culmination of breakthroughs in hardware design, AI, and mixed reality development from Microsoft, designed to help you lead your industry into the future," explains Microsoft.