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Netflix wants to get into video games and offer Apple Arcade-like games bundle

Netflix is considering entering the video game market and is already looking to hire its video game executive.

Akarsh Verma | May 23, 2021 | Updated 13:10 IST

Highlights

  • Netflix is reportedly looking to expand into the gaming industry.
  • The company is looking to hire veteran gaming industry executives.
  • The company has not confirmed plans but wants to do more with interactive entertainment.

According to a leak, the giant of the streaming would like to add a range of games to its catalog of series and movies. Determined to diversify, Netflix would also look to hire a senior executive specializing in the video game industry.

The subscription-based video game service would be similar to Apple Arcade, which gives subscribers unlimited access to its selection of games. With the global gaming market now exceeding $300 billion, according to an April study by consulting firm Accenture, Netflix's move would open a new and highly lucrative stream of revenue for the streaming giant.

Netflix has never hidden its interest in video games and, more broadly, in interactive entertainment. The Los Santos firm has also tried the delicate exercise of interactive footage with Black Mirror BanderSnatch, a film where the viewer must make decisions instead of the main character.

Along the same lines, Netflix launched You vs. Wild, a series of interactive adventures. At the same time, the world number 1 in VOD has released several adaptations of its flagship series, including Stranger Things and Casa De Papel in video games.

In an interview with AFP, a Netflix spokesperson said, "We've continually expanded our offering -- from series to documentaries, film, local language originals, and reality TV. Our members can also benefit from a more direct connection to the stories they love through interactive shows like Bandersnatch and You vs. Wild or games based on Stranger Things, La Casa de Papel, and To all the boys. We are excited to do more with interactive entertainment."

Netflix is no stranger to video games it has aired shows based on video game properties such as Castlevania, and Dragon's Dogma. It also has the upcoming Resident Evil: Infinite Darkness, and then there's the animated League of Legends series coming to the service this fall, and there's also the 3D animated Sonic the Hedgehog show Sonic Prime coming in 2022 and also the live-action Assassin's Creed series in the works with Ubisoft.

If Netflix does decide to enter the gaming scene, then it might face difficulties similar to those encountered by Stadia. Amazon is learning its own gaming lesson right now with Amazon Game Studios. Amazon has already canceled one game, shelved another after placing it back in beta but still hopes to find success with its New World MMO.

Netflix will need to learn from its competitors and figure out why some of the world's biggest tech companies have yet to find large success in gaming thus far. Microsoft on the other hand with its large, dedicated gaming arm continues to thrive in the same space.

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