- All the camera manufacturers faced troubles last year in selling the cameras.
- The camera sales numbers declined sharply in the year 2020.
- Nikon is one Japanese camera maker that has been badly affected.
BCN Retail, or BCN+R, is a Japanese analyst firm which collects sales data of cameras from both online and offline markets. Recently, BCN+R has released a trends report from 2020. The report reveals that the whole camera industry did struggle last year, especially Nikon. The camera company is still in a rough market position post the pandemic.
The report discusses the market as a whole, but it spends a large portion of it focusing on Nikon's numbers. Nikon holds 44.8 per cent share in DSLRS, which is like scoring a second place overall. The camera company also holds 6th-place share of mirrorless with just 4.3 per cent. Nikon saw its placement among integrated lens cameras drop from first to fourth place between 2019 and 2020. Meanwhile, Canon secures the pole position in both DSLRs and compact cameras whereas, Sony leads the way in interchangeable lens mirrorless.
Undeniably, the last year was very difficult for all the camera companies. The annual sales volume for all digital cameras dropped significantly by 59.6 per cent from the previous year according to the BCN+R's latest report. In the order of Nikon, Canon, Olympus (now OM Digital Solutions), and Sony have the largest declines in sales among all camera manufacturers.
If we compare the sales numbers of the year 2019 and 2020, then the report states that Nikon just saw 36 per cent of the sales. Canon saw 55.1 per cent sales, OM Digital Solutions saw 66.4 per cent, and Sony saw 76.5 per cent. Out of most of the leading camera makers, only Fujifilm has emerged as the strongest manufacturer with 91.1 per cent of sales in 2020 when compared to 2019.
However, BCN+R seems hopeful with how Nikon is trying to come of the present situation. It looks like that the camera company has no plans on quitting the imaging industry which means we will probably witness Nikon bringing promising cameras in future. In fact, Nikon has officially announced the development of the company's next flagship camera. It has adopted its Z mount system for the upcoming Nikon Z9. The company also revealed the launch timeline of the product. The full-frame Nikon FX-format camera is scheduled for release in 2021.
What's interesting is that the camera will pack a newly-developed FX-format stacked CMOS sensor as well as a new image processing engine. The company promises that the Z9 will bring together "Nikon's groundbreaking technologies to deliver the best still and video performance in Nikon history, meeting the advanced needs of professionals across a wide range of genres." For the video recording capabilities, Nikon Z9 will support 8K shooting.