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Adobe shifts to cloud, no more new physical products

The subscription-based Creative Cloud service will now have 15 new applications including Photoshop CC, InDesign CC and Illustrator CC.

Nandagopal Rajan        Last Updated: May 7, 2013  | 19:58 IST

Nandagopal Rajan
Finding its new abode on the cloud more comfortable, Adobe is saying goodbye to the physical world. "We will have no new products in the perpetual world," said Adobe South Asia MD Umang Bedi, announcing the launch of the Creative Cloud in India.

The subscription-based Creative Cloud service, launched in March this year, will now have 15 new applications including Photoshop CC, InDesign CC and Illustrator CC. In an effort to push its customers to upgrade to the new online service, these apps will be different from CS6 versions and will not be available to customers of Adobe's physical products. "They will have to upgrade to use these features."

Bedi said Creative Cloud has seen widespread adoption across the globe with over 5,00,000 new paid customers, and is expected to have two million customers by the end of the year. He said this had shifted Adobe's focus from being a high profit company to a growth oriented one for the first time.

The company has announced special prices for India. Individuals can pay as little as Rs 2,700 per month for the entire Creative Cloud suite of over 30 tools. They will be able to buy specific products for Rs 1,000 a month each. This is in comparison to the Adobe Master Collection that costs around Rs 1.56 lakh at the moment. Bedi said the five-year cost of ownership of the products had come down by half with the new cloud products. The team version of Creative Cloud will be available for Rs 2,230 per moth with a 45 per cent discount. 

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