Blackberry-maker Research in Motion (RIM), which is losing its smartphone market share in the country, slashed prices of its handsets up to 26 per cent. Though BlackBerry handsets are generally available at a price lower than the MRP, the reduction in prices comes after the Canadian company cut prices of its tablet PC PlayBook last December. RIM as a brand has moved from just an enterprise device to as a more consumer device.
While price Curve 8520 has been reduced by over 18 per cent to Rs 8,999 from Rs 10,990, Torch 9860 will be available at Rs 21,990, a 26 per cent cut from Rs 29,990. The retail prices of Curve 9380 and Curve 9360 have been reduced to Rs 16,990 and Rs 18,990 respectively. The handsets were earlier available for Rs 20,990 (Curve 9380) and Rs 19,990 (Curve 9360).
"Be it our services or the product, we have seen a strong uptake by the youth and, therefore, to get the devices into more hands, we are cutting the prices," Rim India managing director (MD) Sunil Dutt said. The move, he said, will help RIM tap a wider base of the large market that India offers for smartphones.
However, market analysts said that mobile handsets are generally available at a price lower than MRP. These four handsets comprise a bulk of sales in the country. According to a CyberMedia study, smartphone shipments touched 11.2 million units in calendar year 2011 recording a year-on-year growth of 87 per cent. While Nokia was the leader in the smartphone segment with 38 per cent share, Samsung followed with 28 per cent. Rim stood at third place with a 15 per cent share.
Courtesy: Mail Today