Just five years back, gaming was not even a segment
but the indulgence of a bunch of geeks who we thought needed augmented reality as a way of escaping the real world.
Who would have thought that today gaming would represent one of the biggest growing markets defining trends
and the way next gen products look.
In India alone, the gaming industry is estimated to have jumped to $830 million in 2012, up from $167 million in 2008 at an average compound annual growth rate of 49 per cent.
Many factors are responsible for this surreal paradigm shift. The use of an amalgamation of urban legends and mythological fantasies has helped foster this growth.
Marketers have found an all new way to lure customers too - with dedicated gaming events. This way, not only can they track the pulse of the market, but also design futuristic products to meet customer needs.
Companies like Samsung, NVIDIA, Asus
, Cooler Master, WD, etc. are all now been promoting gaming in India.
One such gaming event supported by NVIDIA and Asus is the summer edition of the BYOC2013, a popular gaming festival.
Hosted by Xtreme Gaming, it is a 60-hour gaming festival with 1000 LAN. Gamers need to get in their own computers for gaming. They can either participate in the tournament or just enjoy the LAN party by playing games.
The titles for the BYOC 2013 tournament
are Counter Strike 1.6 (Pro), Counter Strike 1.6 (Semi-Pro), Call of Duty 4, League of Legends, Counter Strike Global offensive and DOTA 2, amongst others.
There is also a setup where gamers can experience the ultimate gaming experience over their machines that are optimised for gaming supporting latest graphic cards.
Vishal Dhupar, Managing Director, NVIDIA Asia South says: "It is exciting to see the quality and calibre of gamers participating at BYOC 2013. Our decision to be a part of this annual event is because it gives us an opportunity to engage directly with NVIDIA fans, to showcase our GeForce brand of products that deliver on the promise to bring the best visual experiences to gamers."
Ashish Gupta, Founder, Xtreme Gaming, explained: "When we first organized BYOC in November 2007, we had expected 40 registrations but were overwhelmed by the 67 registrations we received. Since then the number has been growing. This year, we have received over 5000 registrations coming from all over the country, including tier-2 cities and smaller towns. Gamers bring their own computers & consoles to connect on a single network (LAN) and play multi-player games".
The prize money for 18th edition of BYOC is close to Rs 10 lakh cash along with gaming products that will be distributed amongst the winner and runner ups of all the gaming titles.