HTC may change its marketing strategy from next year, focusing on a fewer number of Andriod devices, reports said.
To spearhead its new strategy, the Taiwanese manufacturer is working on a new model called HTC Elite, the reports said, citing unknown souces.
Quoting the sources, the reports said the HTC Elite will run on Android Ice Cream Sandwich, pitching it head-on with Samsung and Apple devices.
The Elite may be launched in the middle part of the next year, the reports said, adding that the Elite will feature Beats Audio as well.
HTC is also said to be coming out with a new Windows Phone handset, reports said.