To be able to concentrate better on the marketing of its products, Mobile handset maker Sony Ericsson on Tuesday said it will focus more on cellphones with Google's Android operating system (OS) and will pack them with applications on this platform.
"Focus on Android OS takes us away from IP (Intellectual Property) related issues. It allows us to focus on marketing products," Sony Ericsson Managing Director P Balaji said while announcing the launch of two new Android based phones.
"In new phones, we have used some widgets to make it easy for consumers to explore new applications," he added.
Balaji said the company will focus on areas like mobility and broadband based applications, which are the key to next generation cellphones.
"Consumers in India are looking for entertainment and internet based content. Young Indians prefer texting and chat over voice call...We have started putting all this at one place," Balaji said.
Sony Ericsson announced the launch of Xperia neo V and Xperia Pro which are priced at Rs 17,500 and Rs 23,995. Both the phones are based on Google's Android 2.3.4 OS and have 1 Ghz Snapdragon processor.
The phones support high definition content and video recording. Xperio Pro has 8 megapixel camera where as Xperia neo V has 5 megapixel camera.
They have been bundled with offer from Airtel in which buyer of the phone will get 500 megabyte data usage per month free for three months and two months free mobile TV service.
"This is the biggest package that Airtel has offered to any of the handset player till date. They believe that we are going to grow significantly," Balaji said.