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Sony sells its MP3 player wrapped in a waterbottle

The promotional campaign suggests the MP3 player can come in handy for athletes and swimmers who are more prone to sweat and water.

BT Online Bureau   New Delhi     Last Updated: February 13, 2014  | 23:25 IST
Sony sells its MP3 player wrapped in waterbottle

Sony Corp has come up with an innovated form of campaign for selling its waterproof MP3 player. Its latest MP3 player comes wrapped within a waterbottle. The MP3 player is said to be launched a few days ago. The MP3 player called W Walkman has a storage capacity of 4 GB.

The promotional campaign suggests the MP3 player can come in handy for athletes and swimmers who are more prone to sweat and water. 



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