Canadian handset maker BlackBerry on Thursday said it will shut down the music and video sections on its app store, BlackBerry World from July 21.
The announcement comes close on the heels of BlackBerry's partnership with Amazon to make 240,000 Android apps available to its users.
"While BlackBerry World will continue to offer music and video services via third party applications -- again giving you more choices for your valued content -- we will be closing the music and video sections of our store on July 21st," it said on its blogpost.
It added that previously downloaded content will be available after that date through MyWorld (user account under BlackBerry World).
"Users will be able to access video and music services through a number of popular third party services available through the Amazon Appstore and BlackBerry World," it said.
Under the licensing agreement with Amazon announced yesterday for the Amazon Appstore, users will have access to more than 200,000 Android apps when the Waterloo-based firm introduces its latest BlackBerry 10.3 operating system later this year.
This would mean BlackBerry users will finally have access to popular apps like Groupon, Netflix, Pinterest, Candy Crush Saga and Minecraft.
Along with access to Amazon Appstore, the company will continue to offer BlackBerry World.
On Wednesday, the firm said it has entered into a licensing deal with Amazon, which will give BlackBerry 10 users access to 240,000 android apps on the e-commerce giant's app store, a move aimed at boosting the sales of its latest smartphone.
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