Smartphone users spend as much time on seeking entertainment as texting to connect with friends and family, according to a recent study.
The survey, conducted by US-based media and consumer research company GfK MRI from September-November 2015, found that 22 per cent of time spent on smartphones was devoted to games, music, web surfing, and watching streamed content, which was the same proportion devoted to texting.
Researchers asked 5,900 smartphone owners which smartphone activities are most important to them first thing in the morning.
The respondents mentioned texting most often (67 per cent), but also placed entertainment apps like streaming music services above Twitter and other well-known platforms.
Phone calls also accounted for another 22 per cent of time, while social media and emails each accounted for 10 per cent of respondents' time.
The recently published study Mobile Now also revealed that roughly four in ten (39 per cent) of smartphone owners are either ardent mobile embracers (24 per cent), who integrate their smartphones into every aspect of their lives, or entertainment seekers (15 per cent) -- young singles who are drawn to mobile gaming and watching streaming video.