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Xiaomi to invest $1 billion to expand internet TV content

Xiaomi's burgeoning TV unit includes its Xiaomi TV as well as a set-top box, which both use its software and content.

Paul Carsten and Gerry Shih    Beijing     Last Updated: November 4, 2014  | 17:12 IST
China's Xiaomi to invest $1 bn to expand internet TV content
People stand near a logo of Xiaomi ahead of the launching ceremony of Xiaomi Phone 4, in Beijing, July 22, 2014. (Photo: Reuters)

China's Xiaomi Technology Co said on Tuesday it would spend $1 billion to expand its internet TV content as the world's third largest smartphone maker ramps up its push into the living room, and a market estimated to be worth $3 billion.

Xiaomi's burgeoning TV unit includes its Xiaomi TV as well as a set-top box, which both use its software and content. The company is best known for its budget smartphones and tablets that have won it legions of fans worldwide.

In a post on its official Weibo microblog, Xiaomi said it had hired Chen Tong, a former executive at Chinese internet firm Sina Corp, to overhaul the TV business and make it more "diverse and exciting".

"We want to repeat the success of Xiaomi's hardware integration model in the television industry," Chen said at a press conference, according to Xiaomi's microblog. The company did not provide further details.

Xiaomi's expansion of its internet TV business pits it against local internet companies including Alibaba Group Holding, Tencent Holdings and Baidu Inc, all of which have recently increased their investment into internet TV, a market Chinese consultancy iResearch says is estimated to be worth $3 billion in 2014.

Xiaomi said it could invest further in internet TV in the future.

(Reuters)

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