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Yahoo partners with Vserv.mobi

Internet major Yahoo said it has entered into an alliance with mobile ad firm Vserv.mobi to monetise its premium mobile inventory across the Southeast Asian markets.

BT Online Bureau   New Delhi     Last Updated: April 23, 2013  | 09:26 IST

In a bid to monetise its premium mobile inventory across the Southeast Asian markets, Internet ginat Yahoo entered into an alliance with mobile ad firm Vserv.mobi.

"Yahoo Inc has forged a strategic alliance with Vserv.mobi to monetise Yahoo's premium mobile inventory. This partnership will extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam," it said in a release on Monday.

With PTI inputs

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