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OnePlus opens its biggest Experience store in Hyderabad

The company claims that this experience store is 'aligned with OnePlus' philosophy of burdenless design.

Sushant Talwar | November 4, 2020 | Updated 16:10 IST

Highlights

  • OnePlus has opened its biggest experience store in the world in Hyderabad.
  • The latest experience store is called OnePlus Nizam Palace.
  • The experience store borrows design elements from the OnePlus 8T.

OnePlus has unveiled a new experience store in Hyderabad. This store also happens to be its largest in the world. Spread across 16,000 sqft, this new experience store is called the "OnePlus Nizam Palace" and also includes a large customer service center with dedicated glass cubicles for customers to meet and consult service executives.

The company claims that this experience store is "aligned with OnePlus' philosophy of burdenless design, and as such the OnePlus Nizam Palace flaunts a distinctive architectural design. The store features an outer aluminum facade with a red brick wall beneath that represents the brand's loyal, rooted community.

OnePlus claims this Super Experience Store features tech-leading aspects such as "interactive desks for product catalogues and horizontal LED walls showcasing the latest #ShotOnOnePlus content by the community across India using OnePlus devices."

Addressing the launch of the new OnePlus Nizam Palace, Vikas Agarwal, General Manager, OnePlus India, said, "OnePlus remains committed to achieving long-term growth in India. We chose Hyderabad to open our first R&D centre in the country and today we are proud to be back in the city with our largest experience store. The new OnePlus Nizam Palace sets a new benchmark in the retail segment redefining how consumers experience the premium OnePlus offerings. And it brings us even closer to our community members. Retail store launches in India usually entail the presence of celebrities to unveil the new stores. At OnePlus, our community served as our most valuable celebrities and brand ambassadors who unveiled this special Experience store for us... We look forward to successfully serving the needs of our community with the new store while placing the safety of our community and team at utmost priority."

The new experience store is a part of the brand's attempts to enhance its offline presence using an omni-channel strategy. OnePlus is currently present in over 5000 offline stores including partnered stores across India. In line with its ongoing offline expansion in the country, OnePlus will invest another Rs 100 crores towards "deeper market penetration across omni-channel retail business." This also includes extending the brand's premium offline experience beyond metro cities and expanding to the interior regions through new retail partnerships.

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