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OnePlus Z aka Nord gets closer to its launch in India

OnePlus Z aka Nord could arrive in India as early as next month but its "Notify Me" page is already live on Amazon India.

twitter-logoShubham Verma | June 25, 2020 | Updated 10:43 IST

Highlights

  • OnePlus Nord has now begun appearing on the Amazon India website.
  • The OnePlus Z aka Nord is expected to launch on July 10 in India.
  • The OnePlus Z aka Nord is also expected to be priced under Rs 25,000.

OnePlus Z aka Nord has reached the Amazon India website, confirming the online availability of the upcoming affordable smartphone. With the new development, OnePlus has hinted that it will continue to sell its smartphones, including the OnePlus Nord, via Amazon India. The listing on the e-commerce website shows the 'Notify Me' button for the upcoming budget flagship smartphone by OnePlus, along with some benefits. OnePlus Nord is expected to be launched in India on July 10.

The Amazon India listing of the OnePlus Nord says that you "will stand a chance to win exciting cashback prizes" when you click on the "Notify Me" button. OnePlus has been teasing the device for a while now, terming it as the smartphone that will take you back to the OnePlus One. The smartphone has been dubbed OnePlus Z so far but the recent teasers by OnePlus on a dedicated Instagram page for the smartphone hint at the OnePlus Nord moniker.

The OnePlus Nord could be priced under Rs 25,000 if reports are to be believed. And to justify the pricing, the specifications of the OnePlus Nord may include a 120Hz QHD+ display, 48-megapixel main and ultrawide sensors at the back, 30W wireless charging, and a "redefined" design. All of these features were recently a part of the poll conducted by OnePlus CEO Pete Lau on Twitter. He mentioned in the tweet that all four of these features are possible to implement on a single device. While there was no overt hint, Lau may be referring to the OnePlus Nord that is due launch soon.

Moreover, the Instagram page for the upcoming smartphone has hinted a Teal colour option for the OnePlus Nord. The page goes by OnePlusLiteZThing and shares the information on the upcoming affordable device by OnePlus. Reports have suggested the OnePlus Nord will be powered by a Qualcomm Snapdragon 765G, come with an AMOLED panel with a 90Hz display, and have support for 5G among others.

It makes sense for the company to cater to the mid-range market now because nearly all of its recent smartphones touch the premium pricing in India. Once started as a company that will offer flagship-level features for relatively low pricing, OnePlus has rocketed into the segment that is significantly higher than what it began with. The OnePlus smartphones eventually became pricey, so much so that they were no longer in their budget. And the absence of OnePlus smartphones in this price range gave a good opportunity to other smartphone brands, such as Xiaomi's Redmi and Realme to wrest the consumers.

The OnePlus 8 was launched at a starting price of Rs 41,999, which is significantly more than Realme's 5G flagship smartphone, X50 Pro, or iQoo's 3 Pro.

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