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Pokemon Go maker planning to double down on India presence with new job

Niantic, the developer of Pokemon Go, is hiring for a new role in India hinting at the company's plans to expand its base.

twitter-logoShubham Verma | January 29, 2021 | Updated 18:06 IST
Source: Reuters

Highlights

  • Niantic is looking to hire a local growth scout in India.
  • Pokemon Go was launched in the year 2016 in India.
  • Niantic seems to be planning to expand its India business.

Pokemon Go went viral in no time when it was launched in India but the craze over this AR-based game dulled over time. Maker Niantic, however, now seems to be planning to expand its presence in India. Niantic has posted a new job listing on LinkedIn for the role of a local growth scout who will be "responsible for generating momentum and engaging local Pokemon Go communities." The posting was made by Alan Mandujano who is a part of the Growth and Business Development for Niantic's Emerging Markets, for Mumbai and Hyderabad locations.

Niantic's local growth scout in India will be assigned an array of responsibilities, including event planning, identifying event opportunities, local content creation, developing India content strategies, business development, creating sales pipeline, and using the Niantic Partner Portal "to strategically upload points of interest through spreadsheets for sponsored partners and events." The candidate needs to have a bachelor's degree in arts, science, or an equivalent stream, along with having over three years of experience in the mobile or gaming industry. The company is accepting applications through the LinkedIn posting only.

Pokemon Go debuted in India back in 2016 to a roaring success, in partnership with Reliance Jio. Although the official entry of this AR-based game was a little late in comparison with the global launch, that never stopped Indian players from playing the game. They could always download the APK file and install on their phone to play the game. However, Reliance Jio's partnership allowed for better network availability that was required at the time to play Pokemon Go. And the job posting now paints a bright picture for Niantic that is still finding an anchor to grow its India business.

Ever since the coronavirus pandemic forced several lockdowns, it became hard for AR-based games to make business since people were isolated inside their homes. Pokemon Go needs players to stroll around various places to catch as many Pokemon characters as they can, in addition to taking part in various tournaments being held at various hotspots in the city. Although Pokemon Go introduced an update that made it easier for players to catch Pokemons without having to step outside, the true essence of these AR-based games was not matched.

According to Sensor Tower, Pokemon Go raked in a revenue of $3.6 billion, its highest ever, last year since its launch in 2016. In the first half of 2020, Niantic's AR-based game collected $445 million, which was positive for the company, because of the updates it introduced to make the game interesting to play during the lockdown period. But, games like Ludo King and Among Us were able to convince more players in India due to the ease in access.

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