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Realme announces Buds Air Pro, Watch S Pro, Smart Cam, and Smart Bulb at IFA 2020

Apart from these four AIoT products, Realme said it is committed to launching more 5G smartphones and the V-series will go global soon.

twitter-logoShubham Verma | September 4, 2020 | Updated 17:11 IST
Realme has made a slew of announcements at the IFA 2020.

Highlights

  • Realme has announced the Buds Air Pro, Buds Wireless Pro featuring ANC at IFA 2020.
  • Realme will also launch a premium and advanced Realme Watch S Pro later this year.
  • Realme has also announced to launch a smart bulb and a smart camera.

Realme's range of AIoT products that have so far been in the pipeline is finally breaking the cover. At the IFA 2020 event in Berlin, Realme announced the long-awaited Buds Air Pro, Realme Watch S Pro, Realme Buds Wireless Pro, and the Realme TV 55-inch. The four products have leaked previously several times but nothing has been so concrete about what Realme is planning the next. These products form the crux of Realme's non-smartphone portfolio that is expanding into markets in South America over and above those in Asia and Europe.

The highlighted product is the Relame Buds Air Pro that has got me really excited since it will potentially undercut products such as AirPods Pro and Samsung Galaxy Buds Live. The reason why that is because Realme is going premium with active noise cancellation as the selling point of these earbuds. Realme already has a good line of truly wireless earbuds in the market - Buds Air, Buds Air Neo, and Buds Q.

Realme is also launching a semi-wired version Buds Wireless Pro featuring ANC later this year. These neckband earphones will sit beside the Buds Wireless earphones that were launched around a year ago. The 55-inch Realme TV that runs on Android TV is also coming later this year.

At IFA 2020, Realme said it is also bringing a new and advanced version of its smartwatch called Realme Watch S Pro with an AMOLED screen. The brand has not said much about the smartwatch but it looks similar to the Galaxy Watch. It may also have similar features but is definitely going to be a big upgrade over the Rs 3,999 Realme Watch. It is coming in the Q4 2020 alongside the Buds Air Pro.

Realme is planning to launch only 5G smartphones in the next 2-3 years. Which is why some of its 5G smartphones are escaping China later this year. The Realme X7, X7 Pro, V5, and V3 are making to Europe in Q4 2020, as well. The European markets are advancing already with the launch of 5G services and this could be the ripe time to launch four new 5G handsets. Realme has not said whether the X7 series and V-series are coming to India at the same time. India does not have a 5G infrastructure yet but that has not stopped Realme from launching 5G phones here. But even if they do launch these four smartphones, there will not be a purpose to them over and above what Realme's 4G smartphones can deliver.

Expanding the product portfolio means an overall coverage of different categories. Realme is launching several new products that will join its AIoT portfolio soon. It is launching a Smart Cam 360-degree and a Smart Bulb in the market. By their looks, Realme's new smart home products are very similar to Xiaomi's but it is not surprising since the company's market strategy apes that of Xiaomi. Realme is bringing the two products along with the 7-series smartphones to Europe but their India launch is not clear as now.

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