- Realme may have plans to launch laptops in India.
- The Realme laptops may be launched as early as June this year.
- Realme will take on Xiaomi and Nokia with the launch of laptops.
Realme laptops are coming and that too soon. One of the youngest tech brands may be planning to enter the PC market with its first line of laptops as early as June this year. The company is rapidly diversifying its product lines. From smartphones to AIoT products, Realme has come a long way and the next concrete step that will bolster the company's position in the market as a comprehensive tech brand to take on Xiaomi, Huawei, and others.
Tipster Mukul Sharma has claimed Realme will oust its first-ever laptops sometime in June this year, that is only if "things go as planned." It is not immediately clear what plans these might be but the idea that Realme laptops are in the works does not come as surprising. Realme shot to fame in Indian and European markets because of its aggressive approach to what customers need as their personal gadget. After Xiaomi, Realme emerged as the fastest-growing brand of 2019, entering various product categories within a short span of time. Realme currently sells smartphones, smart TVs, smart audio products, smart plugs, electric toothbrushes, smart camera, clothes, and many more items.
For laptops, Realme will either have to partner with an ODM or begin making things right from the scratch where the former seems a feasible option. Realme uses R&D and product manufacturing lines from its parent company Oppo and sister companies OnePlus and Vivo, but none of them makes laptops yet. Which is why Realme will have no leverage. But these laptops from Realme will likely be in line with what established and new brands have come up with. Realme may use Intel or AMD chipsets on its laptops while they will run Windows 10, much like most other PCs. Other features such as privacy mode-enabled microphones and webcam can also be expected on these laptops. These laptops might also be aggressively priced in the market.
The PC market in India has seen a manifold growth, especially after the pandemic created an inevitable need for laptops and PCs to aid remote working and learning as the public were isolated in their homes for a better half of 2020. In the third quarter of 2020, the PC market saw a shipment of 3.4 million units, registering a 9.2 per cent year-over-year (YoY) growth, according to IDC. The charts of PC shipments were led by HP while Lenovo and Dell cornered the second and third positions. The uptick in both demand and supply of PCs in India compelled brands such as Xiaomi, Nokia, and even Vaio to enter the market. Realme will join them now if this rumour holds any water.