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Realme to soon launch electric toothbrush, its answer to Mi Electric Toothbrush

Realme M1 Sonic Electric Toothbrush has been confirmed to exist in a listing on the TUV Rheinland website.

twitter-logoShubham Verma | July 29, 2020 | Updated 13:35 IST
Representational image of Mi Electric Toothbrush

Highlights

  • Realme is planning to launch an electric toothbrush in Asian markets soon.
  • It will be called the Realme M1 Sonic Electric Toothbrush.
  • The features of the toothbrush are expected to similar to those on Mi Electric Toothbrush.

Realme had said it will expand into AIoT products by 2020-end but it is happening a lot faster than expected. The Oppo-offshoot has registered its first electric toothbrush on the TUV Rheinland website, hinting at an imminent launch. It is called the Realme M1 Sonic Electric Toothbrush with a model number RMH2012. Its certification does confirm the existence and that it will launch in some Asian markets first, which may include India. Realme's course in India (and other markets) has been quite similar to that of Xiaomi, which also forayed into various segments beyond smartphones.

The TUV Rheinland listing has been spotted by 91Mobiles, which says there will be smart features on the upcoming Realme M1 Sonic Electric Toothbrush. There is only so much the listing has revealed and we will have to look forward to more leaks or even official confirmation from the company to know more about what this electric toothbrush will offer. There could be some features similar to Xiaomi's Mi Electric Toothbrush, such as customisable brush modes and rotation patterns, position detection, and app connectivity among others.

The Realme M1 Sonic Electric Toothbrush will be a part of the company's AIoT products that will be launched under the 1+4+N strategy. The company's strategy announced earlier this month entails 1 Core Smartphone + 4 Smart Hubs + N AIoT Products. "While we are building on our AIoT product portfolio, smartphones have always been the core of our product portfolio and will be the main centre of Realme's AIoT ecosystem. All our AIoT products will be connected to and managed by Realme smartphones," Realme's India chief Madhav Sheth told me recently. The launch of an electric toothbrush will respect the company's strategy while presenting itself as a strong rival to Mi Electric Toothbrush.

Realme has already launched Realme Watch, Realme Band, Buds Air, Buds Air Neo, Buds Q, Realme TV in India recently under its AIoT portfolio. What remains includes Realme's smart speakers, smart displays, and some other accessories that will have tech in them but would rather belong to the fashion category. And then there will be products that will serve as home appliances, such as a vacuum cleaner. All of this is uncannily similar to what Xiaomi did with its non-smartphone business and expanded into an entire ecosystem, connected by the Mi Home app. In Realme's case, that app is called Realme Link.

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