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Samsung launches 2020 range of Crystal 4K UHD and Unbox Magic 3 TVs in India: All you need to know

The 2020 Crystal 4K UHD TV line-up is powered by Samsung's Crystal Technology that offers Dynamic Crystal Display with Crystal 4K processor.

twitter-logoIndia Today Tech | July 9, 2020 | Updated 13:34 IST
Samsung

Highlights

  • Samsung has launched the all-new Crystal 4K UHD TVs
  • It has also launched in India the Unbox Magic 3.0 TVs
  • The TVs bring premium features at a competitive price point

Samsung has announced the launch of its 2020 Smart TV line-up. The tech giant has added to its existing line-up by announcing the all-new Crystal 4K UHD and Unbox Magic 3.0 series TVs. Samsung claims the new line-up has been designed to offer naturally crisp and vivid picture quality with "exceptional colors, great depth and deeper contrasts, along with smart features for work-fun balance."

The 2020 Crystal 4K UHD TV line-up is powered by Samsung's Crystal Technology that offers Dynamic Crystal Display with Crystal 4K processor for a "lifelike 4K resolution" and an inbuilt AI capability of upscaling the content to 4K quality. The TVs also offers Dual LED backlighting and Samsung's latest Multi-View technology. This allows for the seamless division of the screen into two parts with separate volume output control.

In terms of design, the Crystal UHD TVs sport a three-side Bezel-less design. The new range covers multiple screen sizes ranging from 43-inch, 50-inch, 55-inch, 65inch, and 75-inch. The 2020 Crystal 4K UHD line-up will be available at Samsung Smart Plazas and all leading consumer electronics stores.

The Unbox Magic 3.0 series of smart TVs are available in 2 screen sizes 32-inch and 43-inch. The 2020 smart TV range supports multiple voice assistants such as Samsung's native Bixby and Amazon Alexa. Additionally, these new smart TV models house a host of convenient features such as Personal Computer, Content Guide, Music System, Auto Hot Spot, Live Cast, and Home Cloud.

"The latest Crystal 4K UHD TV range with Crystal technology offers a breathtaking and immersive TV viewing experience and exceptional colors, underlining Samsung's leadership in the 4K UHD TV segment. The new Smart TV line up builds on the content consumption trend, offering consumers the option to choose from a wide range of OTT platforms for an uninterrupted experience. We are confident the new line of Crystal 4K UHD TVs will further strengthen our market leadership in this segment," said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price and availability

Samsung has announced that the Crystal 4K UHD TV range will be priced at Rs 44,400 for the 43-inch version, Rs 60,900 for the 50-inch one, Rs 67,900 for the 55-inch variant, Rs 1,32,900 for the 65-inch, and Rs 2,37,900 for the 75-inch version. These models will be available across Samsung retail partner stores.

Samsung's Unbox Magic 3.0 range will be available at a starting price of Rs 20,900 and go up to Rs 41,900. It will be available in two screen sizes 32-inch and 43-inch.

Samsung has also announced that consumers can also avail My Samsung My EMI offer, with EMIs starting at Rs 990 for 32-inch Smart TVs, Rs 1,190 for 43-inch Smart TVs, and Rs 1,990 for 49-inch and above Smart TVs models. In addition to this, a cashback of up to 10% on HDFC Bank, ICICI Bank, Federal Bank, SBI Cards is also available on all models. The new range of Smart TVs will come with a two-year warranty one-year standard warranty and one-year extended warranty on the panel.

The 2020 Smart TV range supports multiple voice assistants such as Samsung's native Bixby and Amazon Alexa. Additionally, these new Smart TV models house a host of convenient features such as Personal Computer, Content Guide, Music System, Auto Hot Spot, Live Cast, and Home Cloud.

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