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Samsung launches 'Funbelievable' series of TVs, price starts at Rs 12,990

Apart from its features, the most interesting thing about the new Samsung TVs appears to be their price point which is sure to be of concern to other smart TV makers in the country.

New Delhi     Last Updated: March 13, 2020  | 10:14 IST
Samsung TV

Highlights

  • Among the key features of the new TVs is the support for Content Guide
  • The new smart TVs also bring with them a feature called Personal Computer Mode
  • The price of the Samsung TVs start at Rs 12,990

South Korean tech giant, Samsung, has launched its new Funbelievable series of smart and non-smart TVs in India. The new TV line-up brings two different options --32-inch and 43-inch Smart TV variants. The company claims the TVs come packed with features that will change the way consumers experience entertainment.

However, the most interesting thing about TVs is their price point which is sure to be of concern to other smart TV makers in the country. The company has announced that the TV line-up will start retail at Rs 12,999.

With the new TVs, Samsung not only promises superior craftsmanship that its competitors, but also features that are well above the price point it have been launched at. Talking about the specifics, the company hasn't revealed too much detail about the specifications of the TVs, but it has revealed that the TV features such a dedicated Personal Computer Mode, Content Guide, Music System, Internet browsing capabilities and more.

At Samsung, meaningful innovations and a customer-centric approach are a part of our DNA. Today's consumers want to be able to use their TVs in multiple ways to stay connected, apart from consuming content on their favourite OTT platforms. #funbelievable Series meets the growing expectations of our consumers, especially millennials, who are looking for exciting innovations that make their lives better. With this new line-up, we are confident we will further strengthen our market leadership in televisions, said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Among the key features of the new TVs is the support for Content Guide, with which users can find their favorite movies and TV shows from among a list of curated content from India's popular streaming apps such as Netflix, Amazon Prime Video, Zee5, SonyLIV, VOOT and so on.

For now, the company hasn't given an exact date of sale for the device, however, it has revealed the starting price and that the TVs will come with a two-year warranty. For purchase, TV series will be available at all Samsung Smart Plazas, leading consumer electronic stores and across online platforms, including Samsung's official online store Samsung Shop.

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