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Snapchat launches Spotlight to take on Instagram Reels, TikTok

Spotlight is not a standalone app like TikTok, it will available in the Snapchat app just like Instagram Reels.

twitter-logoAnkita Chakravarti | November 24, 2020 | Updated 09:09 IST

Highlights

  • Snapchat is all set to take on TikTok and Instagram Reels with its new app called Spotlight.
  • Spotlight will pay creators for posting video on its platform.
  • Spotlight will go live in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark.

Snapchat is all set to take on TikTok and Instagram Reels with its new app called Spotlight. The app is not a standalone app like TikTok, it will available in the Snapchat app just like Instagram Reels. However, what makes Spotlight different from the other app is that the company will pay creators to post on its platform.

Spotlight will have a separate tab in the Snapchat app. This means that along with other Snapchat features, users will now be able to post TikTok-like videos on Spotlight. "Today we're introducing Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community. Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we're distributing to creators every day," the company said in a blog.

Yes, you read that right. Snapchat will be giving money to the creators to attract them to the platform. The company has said that it will distribute as much as $1 million between some of the popular creators on the app per day till the end of 2020. So in order to earn money on Snapchat, you could post a viral video and take home $1 million. For this, one does not need a large number of subscribers but should have more unique views as compared to the other viewers. There is no cap on how many times a snap would be rewarded, if all your videos have the highest unique views you will be rewarded each time.

However, before submitting a video, a user needs to be aware of the terms and conditions of the app, which demands that the user should be more than 16 years of age.

"We designed Spotlight to entertain our community while living up to Snapchat values, with our community's well being as a top priority. Spotlight content is moderated and doesn't allow for public comments," the company said in a statement.

Spotlight will go live in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon. We could hope that India will also be on the list of countries where Snapchat will eventually launch Spotlight.

India recently saw an onslaught of TikTok-like apps after the Bytedance-owned short video platform was banned and blocked in India. The company has not closed its offices in India and is still hopeful to make a comeback soon. Tiktok is in talks with the government and has taken cognizance of the issues raised by the authorities.

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Tags: Snapchat
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