- Snapchat announced a host of new features recently at Snap Partner Summit 2020
- Snapchat also announced a new well-being tool.
- In March 2020, Snapchat introduced a “Here for you” feature that would provide resources to users who search for topics related to mental health
Snapchat announced a host of new features recently at Snap Partner Summit 2020. The company announced that it would revamp its app completely and include features like camera kits and Augmented Reality camera, Bitmojis, and games, resources on well being, breaking news, and made-for-mobile shows, maps, and more. Out of all the features, the one that caught the eye was the well-being tool.
In March 2020, Snapchat introduced a "Here for you" feature that would provide resources to users who search for topics related to mental health and well-being. But now the company has added some advanced features to the well-being tool. Snapchat revealed in a blog post that they are launching in-app reporting tools that would allow the users to alert the company when they feel that their friends are at a risk for self-harm. The company then notifies the person concerned about the help available to them.
"We're now significantly improving that experience, by immediately showing Snapchatters how they can get connected with emergency services, message a trained counselor through Crisis Text Line, or talk live with someone at the National Suicide Prevention Hotline," the Snapchat blog read.
Snapchat also revealed that they have partnered with Headspace, "a global leader in meditation and mindfulness, to offer their best-in-class content and resources directly in Snapchat." Headspace will provide mini-meditations and tools that would help users keep a check on their friends.
"We believe compelling content can help demystify and destigmatize mental illness, and earlier this year we launched a documentary series from Barcroft titled "Mind Yourself" that followed the mental health journeys of 10 young people. Today we're announcing a new Snap Original debuting later this year. In "Coach Kev" from Laugh Out Loud, Kevin Hart, inspired by personal experiences, becomes a coach and mentor, sharing positivity and wisdom with anyone aspiring to live their best life," the blog read.
Snapchat had also partnered with Active Minds, Because of You, Crisis Text Line, Seize the Awkward, Young Minds, The Samaritans, and Diana Award to provide relevant information about mental health to the Snapchat users.
"We have always been inspired by the power that real friendships have in supporting health and happiness. This is particularly true for our community. New research on Snapchatters' experiences with mental health confirms what many studies have shown -- that friends are the first person they turn to when dealing with stress, anxiety, depression, and many other emotional challenges," the Snapchat blog read.