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Spotify adds 12 new Indian languages to its mobile app for better reach

Spotify has now added language support in Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali.

twitter-logoIndia Today Tech | March 12, 2021 | Updated 11:04 IST
(Picture: Reuters)

Highlights

  • Last month Spotify had noted that it will focus on deeper, more active curation of music in regional languages.
  • It has now extended support in twelve Indian languages in India and 36 languages the world over.
  • Spotify one-time premium plans start from Rs 7 per day and Rs 25 per week.

Spotify, the popular music streaming company, announced last month that it would add 36 languages the world over out of which 12 would be Indian languages. The twelve new Indian languages that Spotify has now added to its mobile app are Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali. Spotify is now available in 62 languages to users globally. Spotify app also supports global languages like Romanian, Swahili, Slovenian, Filipino, Simplified Chinese, and Portuguese among others.

The company had also highlighted that India is one of the eight new markets in 2021, where Spotify will expand it's Sound Up initiative to represent underrepresented podcasters. During the Stream On virtual event last month, Spotify noted that it would soon be available to more than a billion people in over 80 new markets globally as the company focuses on bringing more content, both global and local, to users. Spotify said that it will focus on deeper, more active curation of music in regional languages such as Kannada, Bhojpuri, and Bengali, among others and also plans to soon launch its next set of original podcasts in India.

The company also noted that India has been one of its fastest-growing and most important markets. Spotify Managing Director, India Amarjit Singh Batra had noted that through 2020, Spotify dove deeper into local languages and regions with its communication, content, and curation and as a result, Spotify was streamed in over 3,000 cities in India.


"We're committed to bringing the best in audio content to our users in India. To do that, we want to ensure our experience is accessible in the languages our users speak no matter where they are. This expansion will unlock an even more localised experience for our users, giving more listeners the ability to access Spotify in their native tongue," Spotify noted in a statement.

Spotify one-time premium plans start from as low as Rs 7 per day and Rs 25 per week. Spotify also gives a month of free subscription on individual, duo and premium plans. These plans are priced at Rs 119, Rs 149 and Rs 179 a month and support 1 account, 2 accounts, and up to 6 accounts respectively.

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