Apple CEO Tim Cook, during a recent interview at the Viva Tech conference, which is touted as Europe's biggest startup and tech event, talked about several things, right from privacy about which the company has been vocal about, as well as AR, AI, and how iOS is better than Android, of course.
Cook spoke at length on many issues ranging from how the new proposed EU big tech rule threatens iPhone security. Cook also responded to a question about the iPhone 30.
Interviewed by Guillaume Lacroix, CEO and founder of Brut media, Cook, as part of the fireside chat, talked about the company's efforts during Covid-19, including donations as well as the famous Exposure notification API that Apple developed alongside Google.
During the interview, Cook stressed the privacy bit a lot and defended the Apple ecosystem while explaining how the Digital Markets Act, the European Union's new proposed rules for big tech control, will become antitrust legislation in Europe soon.
On sideloading apps on the iPhone, Cook said, "The current Digital Services Act language that is being discussed would force sideloading on the iPhone. This would be an alternate way of getting apps onto the iPhone. As we look at that, that would destroy the security of the iPhone and a lot of the privacy initiatives that we've built into the App Store, where we have privacy nutrition labels and App Tracking Transparency that forces people to get permission to track across apps."
He went on to defend how Apple's ecosystem manages to save iPhone security from breaking up. "These things would not exist anymore, except in people that stuck with our ecosystem, and so I worry deeply about privacy and security. What we're going to do is constructively take part in the debate and hope that we can find a way forward. As I said, there are good parts of the regulation, like there are parts of the DSA that are right on. I think it's just one of those areas where we have the responsibility to say when it's not in the best interest of our user, that it's not."
One of the expected things that came out during the interview was how iOS is better than Android. He stressed that iOS had been designed in a way that there's only one way to download apps, and that's through the App Store. He said that all the apps that go on the App Store are reviewed before being available for download. Cook went on to stress that the closed ecosystem helps Apple keep users safe from malware. He said that Android has a malware problem that's 47 times more than what one could see on the iOS platform. MacRumors first picked up the interview.
Cook, during the interview, also talked about "so many things" that are coming in the future. He was talking about augmented reality (AR) and artificial intelligence (AI).
"I'm a great believer in the power of technology to help people. We approach the future with great humility because we know we can't predict it. I'm not one of those people that can say I can see 20 years out or 30 years out and tell you what is going to happen. I really don't believe anyone can. We approach it with great humility. I get excited about AR because I see it as technology that can enhance life in a broad way. We've been working on AR first with our iPhones and iPads, and later we'll see where that goes in terms of our products. The key thing is that it can enrich people's lives," Cook said.
"I get excited about AI and the ability to remove some of the things that keep people down and do work and free up leisure time for people," he added.
During the interview, Cook was also asked about the much-anticipated Apple Car in the works. He, however, dodged the question and said, "There always has to be something up our sleeve."
In one of the futuristic questions, Cook was asked what he would expect from the iPhone 30 in around 20 years from now on. He said, "Well, it will be better than the iPhone 12. You can count on that. It will solve more problems for people."
He added that he is not among the people who can make forecasts for the future, but added that Apple would keep on trying to build products that enrich consumers' lives. "We won't work on one that where we don't feel like we can meet that mission," Cook added.
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