Instagram has admitted that the platform showed too many videos in 2022, and this year, it wants to revise its focus on photos. In a Q and A on Instagram Stories, the company chief Adam Mosseri said the platform would like to offer "balance" between photos and videos' discoverability and reduce spam and bot accounts this year. The Meta-owned social media platform rolled out Reels in 2020 to rival TikTok. However, many users have been unhappy with the company's approach and want the platform to remain a photo-sharing-focused app.
As reported by The Verge, Mosseri, in the Q and A session, said that internal metrics show the balance between photos and videos is working. He states:
"I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos... Things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced."
He added that photos are always going to be an "important part of what we do."
At the height of Reels' popularity, Mosseri said that changes are coming to Instagram. He had stated that the platform would experiment with video content "more broadly", adding that it is "no longer a photo-sharing app." Instagram went a step further and started offering a "full-screen" based on TikTok's vertical interface last year.
However, the company received major flak from users, including Kylie Jenner and Kim Kardashian, for its heavy focus on videos. This focus led to users seeing more videos on the platform than photos. Both global celebrities even signed a petition on Change.org to force the platform to lose the TikTok interface.
Following the backlash, Instagram said it was experimenting with the interface and rolling back the design. In late 2022, Mosseri said that the platform would help "people discover things they love" and "spark connections between people" in 2023.
Mosseri's latest remarks come days after the company announced Quiet Mode and the ability to mark multiple posts on the Explore page that users do not want to see. The former will let users turn off notifications and send an auto-reply. A similar feature Apple offers with focus mode for Macs, iPads, and iPhones. On the other hand, users can improve their explore feed with the ability to mark multiple posts that they do not want to see.
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