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Vi launches new campaign for Hero Unlimited plans that give free night time data, weekend rollover benefits

Vi recharges from Rs 249 and above offer Weekend Data Rollover and Night Time Free Data while on recharges of Rs 299, Rs 449, and Rs 699, users will be entitled to Double Data benefits in addition to Weekend Data Rollover and Night Time Free Data.

Story highlights
  • Vi has launched a new ad campaign for its Hero Unlimited plans that give weekend rollover data and night time free data.
  • Vi users who have subscribed to double-data prepaid plans can also avail of the rollover benefit along with the 4GB daily data they get.
  • According to recent data, Vi lost 1.8 million subscribers in April after showing an upward trend for two months.

Vodafone Idea or Vi has launched a new ad campaign for its Hero Unlimited plans. These plans are priced above Rs 249 and give benefits that will come in handy to users. Vi gives double data benefits with some of its plans that give 2 + 2= 4GB data. Now, Vi has launched a campaign to inform more of its customers about the added benefits. These offerings from Vi aim to offer more value to its GIGAnet 4G customers and aims to increase its 4G subscriber base by adding new users to the Vi network.

According to recent data, Vi lost 1.8 million subscribers in April after showing an upward trend for two months. Vodafone Idea led in terms of upload speed with 6.2 Mbps data speed in June 2021. The download speed helps consumers access content from the internet, while upload speed helps them send or share pictures or videos to their contacts. Vi now aims to add more subscribers by highlighting the unique offerings that no other telco has announced as of now.

"Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns," Avneesh Khosla, Chief Marketing Officer, Vi, in a statement said.

Vi recharges from Rs 249 and above offer Weekend Data Rollover and Night Time Free Data while on recharges of Rs 299, Rs 449, and Rs 699, users will be entitled to Double Data benefits in addition to Weekend Data Rollover and Night Time Free Data. The new plan offers double the data benefit of a total of 4GB of data per day for 28 days, 56 days and 84 days, respectively. These plans also offer 100 free SMS per day.

Vi rolled out the Weekend Data Rollover Benefits in October that automatically collects unutilised data of weekdays, that is Monday to Friday, and is transferred to users and made available to them for use on weekends, that is, Saturday and Sunday. The weekend rollover data plan will be applicable on plans priced at Rs 249, Rs 297, Rs 299, Rs 398, Rs 399, Rs 599, Rs 299, Rs 449, Rs 699 and Rs 595, Rs 795, Rs 819, Rs 1197, Rs 2399 and Rs 2595. If a user has accumulated data but his plan is close to the verge of expiry, he will have to recharge again without any delay. Any gap in the new recharge will lead to the accumulated data getting forfeited. With the eligible plans, Vi gives unlimited high-speed internet at no additional cost during night time, between 12 AM and 6 AM at no additional cost.