- Swiggy on Tuesday announced a “Jumpstart package” for all its restaurant-partners to resume operations smoothly.
- To help the restaurants resume their operations, Swiggy has introduced the package that would provide important elements such as Safety kits
- So far over 40,000 restaurant partners have already availed this package.
Food-hailing giant Swiggy on Tuesday announced a "Jumpstart package" for all its restaurant-partners to resume operations smoothly. It is no secret the food delivery business has been in shreds ever since the lockdown was imposed to contain the spread of coronavirus. To help the restaurants resume their operations, Swiggy has introduced the package that would provide important elements such as Safety kits required for implementing hygiene protocols, and business booster programs and drive orders volumes subsidized rates. So far over 40,000 restaurant partners have already availed this package.
The Jumpstart package has been solely designed by the company for the business revival of the restaurants impacted due to COVID-19. The package aims to provide support to them by establishing safety and hygiene protocols. Along with that, Swiggy will share training content on the best practices to be followed at restaurant premises. "Safety grade packaging material and safety kits will be made available at up to 40% off directly through Swiggy. Restaurants will have an option to regularly upload videos and images of the safety practices followed by them, on the restaurant's menu page on the Swiggy customer app to help build trust among customers. 'Business Booster' pack will offer efficient investment options to drive sales," the statement by the company read.
Talking about the Jumpstart Package, Paul Varghese, VP Supply, Swiggy said, "Since the beginning of the lockdown we have worked relentlessly with our partner restaurants to help them through this crisis. With a strong belief that enabling the success of our partners lies at the heart of the company's success, we identified and solved on ground pain points to properly orient ourselves and our partners to the new normal. Building on these efforts, ensuring business revival, continuity and growth for restaurant partners will be absolutely crucial to enabling Swiggy and the industry to overcome this challenging phase. Swiggy's Jumpstart Package has been strategically devised to achieve this by combining our learnings with clear insights from our research on present consumer needs. This initiative will catalyse our efforts to drive focused execution in enabling quick wins for our restaurant partners while catering to evolving consumer needs."
Swiggy, in a statement, revealed that the consumers want the restaurant-partners and delivery partners to follow a strong safety and hygiene practices.
The Jumpstart package aims to maximize higher hygiene ratings to incentivize strict adherence to safety and hygiene protocols for the restaurant partners.
"A push towards enabling visual assurances for customers through photos and videos of hygiene protocols in play has been integrated into the package. On the other hand, Business booster aspects of the package are set to drive affordability for customers," Swiggy said in a blog.