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TikTok starts paying influencers in the US under $200 million Creators Fund days after Trump's executive ban

US President Donald Trump last week issued an executive ban on TikTok and We Chat calling them significant threats to national security.

twitter-logoYasmin Ahmed | August 11, 2020 | Updated 12:55 IST
(Source: Reuters)

Highlights

  • TikTok created a $200 million fund for creators with a significant number of followers in the US.
  • It has now started paying the first batch of creators in the US that include 19 TikTok influencers.
  • The move comes shortly after US President Donald Trump signed an executive ban against TikTok and WeChat in the US.

TikTok has started paying creators in the US, days after the US President Donald Trump signed an executive order essentially banning TikTok and WeChat. As per reports, TikTok is looking at suing the Trump administration challenging the executive order banning the service from the US. Reports say that the lawsuit will be filed in the US District Court for the Southern District of California, where TikTok's American operations are based.

Last month, TikTok started a $200 million Creators Fund to sustain the users on the platform. According to TikTok, the fund was started to support ambitious creators who are seeking opportunities to foster a livelihood on the app.

As of now, it is not clear how much these creators are getting paid but as per TikTok, it is an ongoing payment system. The first batch of creators receiving money from TikTok consists of 19 creators, not all of who are from the entertainment industry, as per a report by the Verge.

TikTok had the following criteria for these creators who could apply for the Creators fund. The creators had to be above 18 years of age with an online base of 10K followers, have accrued at least 10K video views in the last 30 days, and post original content" that doesn't violate the company's community guidelines.

"Creating engaging and meaningful content takes time and commitment, and our creators are just as passionate about sharing stories and connecting with their audiences as we are about serving them and our broader community of users," Vanessa Pappas, general manager of TikTok US, wrote in the blog post.

Among the first set of creators receiving money from the fund, is an emergency doctor Dr. Fayez (@lifeofadoctor) with 5 lakh followers on TikTok since 2019. He is known for "myth-busting common misconceptions within healthcare, or giving his audience a glimpse of his everyday life as a doctor." Another one of these creators is an entrepreneur Matt Gresia (@mattgresia) who uses TikTok to teach business skills to his more than 13 million subscribers.

The US has more than 100 million TikTok users and the executive ban means that post 45 days any transactions made between a US citizen and ByteDance will be outlawed. Earlier, US President Donald Trump had demanded a substantial portion for the US treasury from the TikTok deal in case an American company, like Microsoft, who was in talks with TikTok decides to buy the service.

TikTok had also previously said that it is looking at creating 10,000 jobs in the US in the next three years.

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