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Twitter may get prettier features as it acquires story template creator Chroma Labs

Twitter acquires Chroma Labs, a company that makes design templates. And consequently chances are that the acquisition may result in Twitter getting some prettier designs and features.

twitter-logoYasmin Ahmed | February 19, 2020 | Updated 14:34 IST


  • Twitter has acquired Chroma Labs, a company based in California.
  • Chroma Labs was launched in 2018 and it is staffed with Facebook and Instagram veterans, something that may help Twitter.
  • The company has worked on making "stories" at social media apps more presentable.

Twitter has acquired Chroma Labs, a web design and template maker based in California. While this is not a big-bang acquisition, it is significant because as part of the takeover Twitter will also absorb all the employees of Chroma Labs. Many of these employees were earlier working with Facebook and Instagram, the social media sites that compete with Twitter, and that can help Twitter. The official account of Chroma Labs on Twitter confirmed the acquisition on Wednesday.

Thrilled to welcome the amazing Chroma Labs team. They'll join our product, design and eng(ineering) teams working to give people more creative ways to express themselves on twitter, Kayvon Beykpour, Twitter's product lead, wrote on Twitter.

The team consists of seven Facebook and Instagram veterans who left their respective companies to join their own company Chroma Labs in 2018.

When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we've enabled creators and businesses around the world to create millions of stories with the Chroma Stories app," Chroma Labs noted on its official Twitter account.

It also said that they were proud of their work and look forward to continuing their mission at a larger scale with one of the most important services in the world.

Chroma Labs is available as an app. The company reassured that the iPhone users would still be able to use the app if it was already installed in a user's phone. Although the app would be no longer updated, and would stop working if in future iOS compatibility with the app breaks down if Apple updates its software.

Farewell @ChromaStories and hello @Twitter, the account noted.

What does this mean for Twitter? It means that Twitter may get features which will make it prettier, given the expertise and work of the staff at Chroma Labs. There are also speculations that Twitter may get a "stories" section too.

This is because the Chroma Labs team has Instagram's Boomerang' inventor John Barnett and its current CTO Alex Li was earlier engineering manager on Facebook Photos and Instagram Stories. It also has Joshua Harris who was a product design manager on Facebook's augmented reality team.

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