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Twitter subscription model may offer undo send button, custom colours and more

Twitter held a survey for users listing potential features that may come in with a subscription model.

twitter-logoYasmin Ahmed | August 4, 2020 | Updated 11:02 IST

Highlights

  • Earlier, Twitter CEO, Jack Dorsey confirmed that Twitter was looking at exploring a subscription model for the platform.
  • Twitter is now holding surveys to evaluate options for a membership model.
  • The potential features include an undo send button, badges, custom colours, video publishing, etc.

Twitter may bring in an undo send button with a host of new features like badges, video publishing, and auto-responses in the near future for paid subscribers. A survey from Twitter listed the potential features it could bring in with a paid subscription.

A Twitter spokesperson told TechCrunch that Twitter is holding surveys to evaluate options for a membership model. The survey questions were first posted on Twitter by social media consultant Matt Navarra.

Earlier, Twitter CEO Jack Dorsey confirmed that Twitter was looking at exploring a subscription model for the platform, although it is in the very early phases of exploration. He also said that Twitter is looking at other options to generate revenue.

"You will likely see some tests this year" of various approaches, Dorsey told analysts, CNN reported. Dorsey said he has "a really high bar for when we would ask consumers to pay for aspects of Twitter." He confirmed that Twitter is seeking to diversify its sources of revenue in what are "very, very early phases of exploring."

The survey suggested that the tools could be included in the membership but were not necessarily reflective of what features Twitter may have in the future.

The survey gave users the option to mark these potential features as the least important or most important.
The list of potential features in Twitter's survey included:

Undo send button: The undo send button will give users the leverage to withdraw/recall any tweet within a 30-second window. It is not the edit button Twitter users have been demanding for years but it is the closest tool to that as users can recall/withdraw a tweet before anyone can see it.

Badges: Another potential feature listed in Twitter's survey are badges representing user's profession. The badges will link users to the company they own or work for. For example, a journalist can have a badge showing the publications they write for.

Custom colours: Twitter users can get additional themes other than the existing night mode with custom colours. Users can choose the background colour and the theme of their choice. Links, mentions, hashtags, and icons would appear in whatever color they choose.

Video publishing: Users can publish 5 times longer videos with this feature and the videos of higher resolution. (8192x8192)

Social listening: Users will be able to see the conversation around their account on Twitter. People and businesses talking about them most often, what they are saying and the total volume.

Auto responses: The feature will help users write and set a menu of auto-responses to use in replies.

Brand surveys: This feature is aimed at helping brands to be able to survey people about the ads to better understand if an ad was memorable and if people would like to buy products from that brand.

Twitter in its Q2 letter to shareholders wrote: "We are also in the early stages of exploring additional potential revenue product opportunities to complement our advertising business. These may include subscriptions and other approaches, and although our exploration is very early and we do not expect any revenue attributable to these opportunities in 2020 you may see tests or hear us talk more about them as our work progresses."


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