- - The change for Vodafone post-paid subscribers will start from Mumbai circle.
- - The new policy means all Vodafone post-paid users, including those using Idea Nirvana plans, will move to Red plans.
- - The prepaid plans will continue to be available to users under the separate Vodafone and Idea brands.
All postpaid users who are currently using a plan from Vodafone or from Idea, which is also owned by Vodafone, will be moved to Vodafone Red plans. This is something that Vodafone is doing to simply all the post-paid plans it offers to consumers.
The immediate impact of the move will be that people who are currently not using Vodafone Red plans, or are using Nirvana plans, will be moved to the Red offerings. In other words, this would mean that all the new post-paid customers will be merged under Vodafone Red plans whereas the existing users will be migrated to Red.
The change is also applicable to Idea Nirvana and Idea post-paid customers. It has been a year since Vodafone and Idea Cellular completed the merger of their India operations in August 2018.
"With comprehensive plans at multiple user friendly price points, customers can look forward to best in class telecom and value benefits including Unlimited Local and STD Calls, Rich data, Free international calls, free Vodafone play, Amazon Prime and Netflix and other exclusive benefits," said Avneesh Khosla, marketing director, Vodafone Idea.
Vodafone Red post-paid plans will be available to customers from all digital channels of both Vodafone and Idea brands, Vodafone Idea mentioned. The change will start from Mumbai and will subsequently cover other cities in India.
"While all new post-paid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, existing customers of Idea Nirvana the post-paid offering of Idea, will be migrated to similar Vodafone RED plans. The change will be applicable to enterprise Idea post-paid customers as well," the company said in an official statement.
However, Vodafone Idea mentions that pre-paid products will continue to be offered under separate Vodafone and Idea brands across all circles via respective retail stores.
The strategy is reportedly going to help bring down marketing and general expenses for the company that is facing challenging times in India.
Idea customers currently have the Nirvana 399 and Nirvana 499 post-paid plans that offer benefits identical to their equivalent valued Red plans.
Vodafone Idea expanded its range of Vodafone Red post-paid portfolio in June last year. It brought Red together by announcing plans that are designed for families. The company also discontinued its Rs 649 iPhone Forever plan that was launched in February last year.