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WhatsApp rolls out carts globally for convenient online shopping

WhatsApp is rolling out a new feature carts to make online buying and selling easier. Users will be able to browse a catalog, select multiple products, and send the order as one message to a WhatsApp business with the new feature.

twitter-logoYasmin Ahmed | December 8, 2020 | Updated 20:32 IST

Highlights

  • WhatsApp users will be able to browse a catalog, select multiple products, and send the order as one message to the business with carts.
  • WhatsApp says that carts will come in handy for users when messaging businesses that typically sell multiple items at once.
  • To use carts, users have to simply select the things they want to buy from the catalog, add them to the cart, and send it as a message to the particular WhatsApp business.

WhatsApp users will now be able to buy their favourite products online through WhatsApp businesses by using the new feature carts introduced by the company. WhatsApp only recently introduced the WhatsApp Pay feature for users and today it is rolling out carts. With the two features in place, WhatsApp aims to make shopping taking place through chats convenient for users and help online businesses.


"Catalogs have allowed people to quickly see what's available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier," WhatsApp noted. WhatsApp says that carts will come in handy for users "when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store."


Users will be able to browse a catalog, select multiple products, and send the order as one message to the business with the new feature. With carts, WhatsApp aims to be simpler for businesses to keep track of order inquiries, manage requests from customers, and close sales. WhatsApp users can use carts by simply finding the items they want and then tapping on "add to cart". Once users have decided on their products, they have to send it to the WhatsApp business as a single message.


WhatsApp noted that globally, more than 175 million people message a WhatsApp Business account every day and more than 3 million people in India view a business catalog each month. It further noted that the need for digital tools to shop has only increased during the pandemic.

"WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogs have allowed people to quickly see what's available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier," the Facebook-owned platform said.

WhatsApp has also rolled out a bunch of sticker packs created by WhatsApp designers and local artists to help people and businesses stay connected. To add stickers WhatsApp business users should follow the given steps:

--- Open an individual or group chat.

--- To add sticker packs, tap on the smiley Emoji > Stickers > Add.

--- Tap Download next to the sticker pack you want to download.

--- A green checkmark will appear once the download is complete.

Earlier this week, a WABetaInfo report noted that WhatsApp users refusing to accept the Terms of Service in 2021 may lose access to the app. According to screenshots shared by WABetaInfo, the Facebook-owned company's new policy update will give further information on how WhatsApp processes its user's data. It will also speak about how businesses can use Facebook hosted services to store and manage their WhatsApp chats. "If you don't agree with the changes, you can delete your WhatsApp account within WhatsApp Settings," the report said.

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