- WhatsApp is rolling out a new feature to make interactions with businesses a seamless affair
- WhatsApp said it is introducing a feature that would let people interact with businesses on WhatsApp using a QR code.
- Businesses across the globe can access the new feature using the WhatsApp Business app or WhatsApp Business API starting today.
WhatsApp is rolling out a new feature to make interactions with businesses a seamless affair. The Facebook-owned messaging app on Thursday announced that it is introducing a feature that would let people interact with businesses on WhatsApp using a QR code. WhatsApp had announced that it would announce QR code feature soon and it did get the feature albeit for business accounts.
WhatsApp in a blog post said as the businesses are limping back to normalcy, they would require simpler tools to expand the reach of their businesses and market it well, therefore the messaging app introduced a tool that would help the business owners get in touch with their customers but will also share their catalogs via links. WhatsApp introduced three new features inclining the QR codes, that would help in starting a new chat, the feature to share catalog link, and a sticker pack for exclusively for businesses.
"As businesses across the world prepare to re-open and expand online, people need simple ways to get in touch with businesses to ask questions, get information or find something they might like to buy. Today we support more than 50 million WhatsApp Business app users. To help them and the thousands of larger businesses on the WhatsApp Business API get discovered, we're introducing new features to start a chat with a business on WhatsApp and see what goods and services they offer, " WhatsApp said in a blog post.
Starting a chat using QR codes with businesses
Earlier when users came crosses ads of a new shop or store in their locality, they had to add the contact numbers to get in touch with them. But now with WhatsApp's new feature, buyers can simply scan the QR code that a business displays on its storefront, product packaging, or receipt to start a conversation. "Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app's messaging tools, businesses can quickly send back information such as their catalog to get the conversation going," the blog reads.
Businesses across the globe can access the new feature using the WhatsApp Business app or WhatsApp Business API starting today.
Sharing business catalogs as links
WhatsApp makes it simpler for businesses to share the catalogs of their products as links on websites, Facebook, Instagram and anywhere they want. People can share link them with their family and friends simply by copy-pasting the link. Catalog links are available globally.