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Xiaomi to invest Rs 100 crore in expanding retail outreach over next one year

The electronics maker on Thursday announced its new initiative - Grow With Mi (GWM) through which the company is planning to double the number of offline retail touch points as well as number of exclusive retail stores in India.

twitter-logoIndia Today Tech | March 25, 2021 | Updated 17:08 IST
Xiaomi
Xiaomi has also announced the introduction of Mi Retail Academy.

Highlights

  • Xiaomi plans to expand its offline reach in India.
  • The electronics maker will spend Rs 100 crore.
  • Xiaomi will also start a Retail Academy.

Xiaomi is set to invest Rs 100 crore to help its retail partners and expand its offline reach in India over the next one year. The electronics maker on Thursday announced its new initiative - Grow With Mi (GWM) through which the company is planning to double the number of offline retail touch points as well as number of exclusive retail stores in India. The company claims to have over 15,000 retail touch points, out of which 3000+ are Mi Stores that sell Xiaomi products in the country.

The company now aims to increase the total number of touchpoints to over 30,000 in the next one year. Xiaomi will also double the number of exclusive Mi Stores from 3000+ to 6000+ over the next two years. The Rs 100 crore package will be used to help the retail partners set up and run these stores over the next two years.

GWM aims to foster retail entrepreneurship in the country especially in rural markets and will create employment opportunities for over 10,000 Indians.

"We are extremely delighted to announce the Grow With Mi today. It is a comprehensive retail exercise that will not only foster entrepreneurship but will co-lead an evolution that democratizes access to tech for Mi Fans and consumers across the country," Manu Jain, MD at Mi India said.

Xiaomi has also announced the introduction of Mi Retail Academy wherein entrepreneurs from different backgrounds will be nurtured and trained starting from product training to sales training, customer management to polishing other soft skills such as marketing, in-store designing, customer service, retail excellence, etc. Xiaomi aims to empower them with technical knowledge and enhancing their business acumen.

Muralikrishnan B, COO, Mi India added that Xiaomi also plans to extend the Mi Store on Wheels format to cover other far corners in the country and bring the best in class Mi Store showroom experience in areas that have limited access.

As of now, Xiaomi's offline presence includes 75+ Mi Homes, 75+ Mi Studios, 9400+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000+ Mi Stores.

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