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YouTube rolls out hashtag landing pages for users to discover niche content and videos

Previously the video platform used to show related content when users typed in a term with a hashtag. Now, according to YouTube's support page, the hashtag landing page will only show content or videos with that particular hashtag.

twitter-logoYasmin Ahmed | January 22, 2021 | Updated 16:36 IST
(Picture: Screenshot of a hashtag landing page on YouTube)

Highlights

  • Youtube now lets users explore more niche content or videos by clicking on a particular hashtag.
  • Previously, the video platform used to show related content when users typed in a term with a hashtag.
  • YouTube’s hashtag landing pages are currently showing a mix of old and new content and the videos are not ranked based on their popularity.

YouTube is rolling out hashtag landing pages that will help users discover more niche content with the hashtags they click on from a particular video or when they search for them through URL. Previously, the video platform used to show related content when users typed in a term with a hashtag. Now, according to YouTube's support page, the hashtag landing page will only show content or videos with that particular hashtag. The move will help YouTube users explore more videos and content using specific hashtags, like Instagram or Twitter.

"We've recently made an update to the way we group content together and help you discover videos through hashtags. Previously if you searched for a hashtag or clicked on a hashtag on YouTube, you'd see a combination of content using the hashtag in the video as well as other related content," the video platform noted on its support page. "Starting today, anyone clicking on a specific hashtag on YouTube, either on the desktop or mobile app, will see a new dedicated page that only contains videos with the hashtag, which are sorted to keep the best videos at the top."

Users can browse these hashtag landing pages by clicking on any of the hashtags that YouTube users put at the bottom of their video description or on the top. Users can also access the feature via URL (type www.youtube.com/hashtag/__enter your term___). Users must note that the hashtag landing pages can be accessed through clicking on a tag on YouTube, not by doing a hashtag search.

According to some reports, it is still not clear why YouTube is bringing about this change, as the hashtag landing pages highlight some videos over others. Engadget noted the hashtag landing pages do not necessarily show the most popular videos like in the case of Instagram. YouTube's hashtag landing pages are showing a mix of old and new content and sometimes a single channel dominates the page.

We looked for the hashtag health and YouTube's landing page showed videos as old as three years to some videos as recent as 5 months. This, as pointed out by TechCrunch defeats the purpose of users discovering new content through hashtags. The videos were also not arranged in the order of the most popular videos, that is, videos with more views. When we type the hashtag health and fitness, videos with as low as 384 views and 8.4K views were ranked together.

However, the method can be used by creators to study the hashtag format and its effect on users and viewers. On Tuesday, YouTube noted on its "Creator Insider" channel that the feature had been fully rolled out to 100 per cent of all users for desktop and mobile.

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