- YouTube has updated its Terms of Service allowing it to run more ads without sharing the revenue with creators.
- YouTube will now be able to play ads on the content of smaller creators without signing them up for the YouTube Partner Program.
- The new Terms of Service are applicable from November 18, 2020.
According to the updated YouTube Terms of Service applicable from November 18, 2020, YouTube will be able to run more ads on some creator's videos. But it will not share the portion of the generated revenue with the creators. This is because these small creators are not big enough to get enrolled in the Partner Program.
In the updated terms of service, YouTube stated that it will now play ads on the content of smaller creators without signing them up for YouTube's Monetization program also known as a Partner program. Before this, YouTube used to run ads only on those creators who were members of the YouTube Partner Program. And these were only large creators having a set threshold of high subscriber count and watch hours.
To become a member of the YouTube Partner Program and thus, monetise your channel, a creator should have a minimum of 4,000 public watch hours and 1000 subscribers over the past 12 months.
Advertising is a big earner for YouTube and its parent company, Alphabet. A huge chunk of revenue is generated from the ads themselves. In the last quarter, Google generated around $5 billion in ads. Creators also rely on ad revenue to get their cut. Now, YouTube will be able to run more ads on its platform without sharing the revenue with several content creators in the process. Several creators have kept their channel ad-free on purpose. However, with these new changes, YouTube will run ads and will hamper the ad-free experience the creator wants to provide to its audience.